Ilocos Sur especially Vigan is branded as the Heart of Ilocandia by the Philippine Historical Committee. It’s a province very rich in culture and heritage. In order to showcase these, we have important festives just to exhibit and promote products of ours and precious cultures of Ilocanos to attract and invite tourists to come and visit Ilocos. The Vigan City Fiesta is held every January 25. It is celebrated during the feast day of the conversion of St. Paul the Apostle. St. Paul is Vigan City’s patron saint. Before his conversion, St. Paul was known as Saul, a zealous persecutor of Christians. After he was touched by a personal encounter with Jesus Christ on his way to Damascus, his name was changed to Paul and he endured a lot of hardships and danger to spread the word of God to far places. The city has a longganisa-themed parade and at one time attempted to set a record for having the longest longganisa ever made. The festival has become a crowd-drawer as Vigan longganisa, a native version of Mexican salami, has a distinct garlicky taste that has become a favorite of the Filipino palate. At the St. Paul Metropolitan Cathedral, there is a mass held on the opening day of the festival. This festivity is the time to thank the Almighty not only for the abundance He showered for the province but also the rich heritage of the place including the strong ties among the Ilocano families. This shows the deep rooted religiosity of the Ilocanos. The festival is also a show of the province’s trade and agriculture products and is a livelihood training ground for women and students through the Department of Trade and Industry and Department of Agriculture. Within the Vigan City Fiesta days, the Longganisa Festival is also celebrated.
In this new normal, everyone makes the occasion more memorable by looking forward to celebrating it with friends and family. Due to the celebration, lots of individuals might also take some time to unwind and have fun, and both locals and tourists might discover and advertise every local product. The Vigan Festival is never boring and is always fun because of the fascinating events that go on in the town. You can enjoy the following activities with your family. Highlights include the members of the Bayanihan Dance Company entertained the Ilocanos with their world class performance of the Beauty of the Philippines through dances, music and sounds. Their graceful movements and excellent rendition of songs and playing the indigenous musical instruments drew attractions from the crowd. These events aimed to encourage young Ilocanos to learn these indigenous songs and dances for sustainability and preservation. We, Ilocanos should all be proud of with this because we are having this for tourists to appreciate our rich culture. Moreover, let us all preserve these cultures for next generations and this will serve as our trademark as an Ilocano.
By these, I learned that by celebrating our festivals, we are also showing our talents so I learned that these festivals are platforms to show our talents and to be proud of them.








